Getting Started
Introduction
In the process of looking for ways to promote my own web comic, I came across many articles, interviews, forum discussions and blog entries with various ideas on the subject. This website is meant to be a compilation of those ideas - both for my own benefit to coherently organize these various ideas, as well as to help others. If you have any additional ideas, links, comments or suggestion, please email me.
Before You Begin
A few tips before you begin promoting your comic:
First, before you start telling the world about your website, make sure your website is ready. Make sure your site is complete with no spelling errors or broken links. It should be clear and easy to navigate (Joel Fagin has an excellent tutorial about layout, design, and navigation of web comic sites). Check that it looks okay in other browsers (use Browser Shots). Make sure there is actual content that is easy to find, not just a page that says, "coming soon". If your website is broken, unfinished, or hard to use, chances are that people will leave and not come back.
Secondly, promotion will be easier if you have at least a few comics in your archives. This gives readers a taste of what your comic is like and whether or not it's worth coming back. If visitors only see one or two comics, they probably won't bother checking back when it updates. Generally, about twenty comics is a good number to have. More is better.
Lastly, and most importantly: people are more likely to read you comic if it is good. Promotion will bring visitors to your site. A good comic will convert those visitors into regular readers. Try not to spend more time promoting your comic than you spend on the comic itself.
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If you have an questions, comments, links, or additional information you feel should be included on this page, please contact me using the following form.